Baits, Lures & Flies

Yo-Zuri is very excited to announce the introduction of the all-new Hydro Minnow LC to it's already stacked Hydro Series line-up. This new minnow style bait has been designed to cast long distances and perform well even under the harshest of conditions. Yo-Zuri is...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly effective trolling bait (recommended speed at 3-5 knots) creates a tight wiggling pattern that perfectly mimic's the action of a swimming...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popping action from this strategic design. The internal hologram and patented 3D internal prism finish never wears off and keeps flashing even when...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and technique for shallow water, grass flats, oyster bars, and working beach troughs. The internal hologram and patented 3D internal prism finish...

Yo-Zuri 3D Inshore Twitchbait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Great lure and technique for shallow water, grass flats, oyster bars, and working beach troughs. The internal hologram and patented 3D internal prism finish...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as the 3DS Minnow but with saltwater color patterns it has top of the line saltwater hardware. It suspends for a...

Yo-Zuri Inshore Fingerling is an exciting new addition to the 3D Inshore Saltwater Series. Designed with the same body shape and deadly action as the 3DS Minnow but with saltwater color patterns it has top of the line saltwater hardware. It suspends for a...

Yo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance the sound travels under water, while adding casting weight and emitting a natural shad-in-distress sound, Versatile lure that can be fish...

Yo-Zuri RattlN Vibe is a lipless vibrating style of lure that has a distinct rattle. The weight and BB's inside increase the distance the sound travels under water, while adding casting weight and emitting a natural shad-in-distress sound, Versatile lure that can be fish...

Yo-Zuri 3DB Pencil is a top-of-the-line, topwater, Walk the Dog lure that should always be in your fish catching line up. It features the internationally patented 3D Internal Prism that reflects light in all directions and paint and prisms internally that cannot be scratched...

Yo-Zuri 3DB Popper's double-cupped mouth allows for maximum water displacement. Its ribbed belly with Wave Motion Technology, combined with the Internal 3D Prism Finish or New Painted Finish, makes this popper irresistible. This perfectly balanced popper, with a pulsating tailhook made from Mylar, is...

This bait is as unclassifiable as anything we've ever created, and we can't hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance as it bangs side to side. Introduce...

Incorporating the familiar profile and irresistible action found in the hugely popular Finesse TRD, the upsized Big TRD draws even more attention to help trigger even bigger bites. Designed to mate with the new Power Finesse ShroomZ jigheads, the pairing offers anglers an incredibly...

A valuable combination of refined energy, unpredictable action and visual stealth, the new Z-Man JackHammer StealthBlade adds an exciting new chapter to the book of the bladed jig. The driving force behind the patented new ChatterBait design, a clear polycarbonate blade produces a totally...

The Zman Finesse TRD is designed specifically for the Midwest Finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy anglers have been modifying ElaZtech baits...

Building upon the Original Chatterbait brand bladed swim jig's leadership position, in tackle boxes and on bass circuits the country over, the Zman 0.5 Ounce Chatterbait Elite model features our patented, bladed swim jig design with several key upgrades. For starters, it sports a...

Live Ballyhoo Combo 10.5" - Bonito/BlueThis classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attraction of smoke and bubble trail to the Live Ballyhoo, an irresistible combination for Dorado, Tuna, Yellowfin, Sailfish...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly effective trolling bait (recommended speed at 3-5 knots) creates a tight wiggling pattern that perfectly mimic's the action of a swimming...

The Yo-Zuri Crystal Minnow Deep Diver F reflects all subsurface light for the utmost visibility, even at maximum depth's and speeds. This highly effective trolling bait (recommended speed at 3-5 knots) creates a tight wiggling pattern that perfectly mimic's the action of a swimming...

Yo-Zuri 3D Inshore Popper is a saltwater popper with excellent balance for quick starting action around cover. Tremendous water splashing and popping action from this strategic design. The internal hologram and patented 3D internal prism finish never wears off and keeps flashing even when...